Wildlife Protection Map
Increasing awareness of critically endangered species.
We put critically endangered species on the map.
The Wildlife Protection Map, WPM, is bringing attention to species that are dangerously close to extinction. The critically endangered label is the highest risk category on the IUCN Red List, being just one step away from extinction.
There are around 10,500 species in this category today. Many of them receive little public attention or conservation support, even though their loss could trigger serious ripple effects for ecosystems and local communities.
We collaborate with scientists, conservation organisations, community and policy leaders to develop custom awareness campaigns for these species.
Use our map to browse key information about species, including their conservation status, specific threats, and their urgent conservation needs.
Mapping Critically Endangered Species
We use flexible, ongoing storytelling formats tailored to specific audiences, regions, and conservation needs to effectively raise awareness where it matters most.
Targeted Modular Storytelling Campaigns
Storytelling helps to reveal opportunities where new cross industry collaborations can drive meaningful conservation impact.